Assistant Store Manager

Overview

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

Our company name Tapestry represents the diversity of our brands and the diversity of our people. We know that having a diverse range of perspectives, backgrounds and experiences makes us more innovative and successful and it brings us closer to our consumer. Our goal is to create a culture that is equitable, inclusive and diverse - where all of our employees, customers and stakeholders thrive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

As an Assistant Store Manager at Coach, you’ll partner with the Store Manager to drive sales performance, operational excellence, and team development. You lead by example on the sales floor, delivering exceptional customer experiences and upholding Coach’s service standards. Your ability to adapt across roles and implement impactful strategies will contribute to the success of an expressive luxury brand—and your own career growth.

Responsibilities

• Drive Sales & Strategy: Support the Store Manager in achieving sales goals through forecasting, planning, and implementing category initiatives; monitor KPIs and adjust strategies as needed.
• Deliver Exceptional Service: Create an inclusive, high-energy environment that meets Coach Service standards; resolve customer issues promptly and act as a brand ambassador in-store and in the community.
• Lead & Develop Talent: Recruit, onboard, and coach team members; foster a collaborative culture and build a strong talent pipeline aligned with brand vision.
• Execute Omni-Channel & Digital Engagement: Support virtual shopping, clienteling, and customer data acquisition; leverage social media trends to enhance the customer experience.
• Ensure Operational Excellence: Oversee compliance with policies, scheduling, payroll, HR processes, loss prevention, and visual merchandising standards; maintain store safety and vendor relationships.
• Collaborate & Communicate: Partner with leadership to interpret market trends, shape store strategies, and share insights with district and corporate teams to drive cross-functional projects.

Requirements

• 1 + years of leadership experience in retail or service industries; luxury/fashion background preferred. A combination of education and experience will be considered.
• Strong customer focus and ability to thrive in a fast-paced environment.
• Proven ability to inspire and motivate teams to exceed performance standards.
• Excellent communication, problem-solving, and conflict resolution skills.
• Proficiency in Microsoft Office and retail systems; knowledge of omni-channel services and clienteling strategies.
• Ability to work in a fast-paced environment.
• Strong English language proficiency. (for EU)

Schedule

Ability to work a flexible schedule to meet business needs—including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).

What Coach Can Offer You

• An inclusive, innovative, and fun working environment
• Internal mobility & career progression
• 1 paid volunteering day per year and opportunities to volunteer with global projects
• Learning & development opportunities with our Ambassador Programme
• Regular social events
• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion councils
• Attractive employee discount
• Compelling incentive programme

Our Competencies

Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and actionable feedback to others; lets people know where they stand; faces up to people problems quickly and directly.

Creativity: Comes up with new and unique ideas; makes connections among previously unrelated notions; seen as original and value-added in brainstorming settings.

Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; uses customer information for improvements in products and services; builds trust and respect with customers.

Dealing with Ambiguity: Cope with change; can decide and act without the total picture; handles risk and uncertainty well.

Drive for Results: Exceeds goals; top performer; pushes self and others for results.

Interpersonal Savvy: Relates well to all kinds of people; builds rapport and effective relationships; uses diplomacy and tact.

Learning on the Fly: Learns quickly in new problems; open to change; analyzes successes and failures for improvement; quickly grasps essential concepts.

People Manager Competencies

Strategic Agility: Sees ahead clearly; anticipates future consequences and trends; articulates credible visions and plans.

Developing Direct Reports and Others: Provides challenging tasks and development discussions; supports career goals; builds development plans.

Building Effective Teams: Builds strong team morale; fosters open dialogue; defines success for the whole team.

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on qualifications as they relate to the position and do not consider age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, disability, marital status, military status, pregnancy, or any other legally protected characteristic. Visit Tapestry, Inc.

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