TransPerfect is seeking a Content Marketing Lead to drive measurable marketing performance through high-impact content strategy and execution. This role is focused on generating awareness, leads, and pipeline across a diverse global portfolio of solutions, industries, and marketing teams.
This individual will develop and execute a content strategy that supports campaigns, product and solution launches, vertical programs, and digital performance channels—especially SEO, SEM, paid media, and PR/media syndication. Equally important, this role will help establish the content marketing discipline across the organization, creating frameworks, setting standards, and mentoring content contributors across product lines and geographies.
The ideal candidate will be hands‑on, but also strategic and cross‑functional—able to understand business needs across multiple divisions and translate those into content that drives measurable outcomes in lead generation, digital discoverability, and funnel progression.
Key Responsibilities
- Own the strategy for marketing content that drives traffic, engagement, conversion, and pipeline through campaign and digital channels.
- Create content themes, messaging frameworks, and editorial plans aligned to global go‑to‑market priorities across multiple verticals and product lines.
- Build and manage an SEO‑driven content roadmap, incorporating keyword research, buyer intent, and performance insights from demand gen and digital teams.
- Write and edit content across formats including product and solution collateral, SEO blogs, landing pages, nurture flows, gated assets, and video scripts.
- Produce or guide content for webinars, virtual events, digital campaigns, and paid placements.
- Collaborate on sales enablement assets such as eBrochures, one‑pagers, and pitch decks.
- Use data and analytics to track performance (organic traffic, content engagement, lead volume, MQL/SAL quality) and continuously refine content strategy.
- Drive content syndication and thought leadership distribution through earned and paid media placements, newsletters, and partner channels.
- Mentor junior writers, marketing contributors, and cross‑functional marketers on content strategy, SEO alignment, and campaign storytelling.
- Develop scalable templates, writing standards, and editorial workflows to enable quality and speed across regions and business units.
- Act as a liaison across product marketing, campaign managers, digital teams, and SEO/SEM teams to keep content aligned and optimized.
Why Join TransPerfect?
TransPerfect is the world’s largest provider of language and technology solutions for global business. Our GlobalLink platform powers the multilingual content operations of many of the world’s most recognized brands. As part of the marketing team, you’ll help shape how we go to market globally—delivering smart, impactful content that reaches, converts, and delights.
Required
- 5–7 years of experience in B2B content marketing or content strategy, preferably in SaaS, technology, or enterprise services.
- Proven track record of delivering marketing results through content across SEO, paid media, campaigns, and lead gen programs.
- Strong writing and editing skills across digital and marketing formats (blog, long‑form, SEO, landing pages, collateral).
- Experience creating content aligned to funnel stages and persona needs.
- Ability to manage editorial calendars and contribute to multiple campaigns simultaneously.
- Familiarity with tools like Google Analytics, HubSpot/Marketo, Salesforce, CMS platforms, and SEO tools.
Preferred
- Experience supporting content across multiple verticals, geographies, or product teams.
- Understanding of Answer Engine Optimization (AEO), modern media publishing, and AI‑driven content discoverability.
- Experience providing strategic guidance and mentorship in a cross‑functional marketing environment.
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