Salary: £40,000–£50,000 base + equity options
Reporting to: Co-Founders
About Mixtons
Mixtons is a fast-growing, founder-led RTD cocktail brand on a mission to bring classic cocktails back with a twist. In just a few years, we've built the largest events network of any RTD brand in the UK, launched into retailers including Whole Foods and WHSmith, and sold over 1 million cans — and this is only the beginning.
The Role
This is not a brand-guardian role, and it's not a content-only position.
As Marketing Manager, you'll be responsible for turning Mixtons' vision into consistent, repeatable marketing output that builds familiarity, belonging and demand — both online and in real life — and ultimately supports commercial growth. You'll be the person who makes sure things actually happen.
What You'll Be Responsible For
- Turning the Mixtons brand world into clear, actionable marketing plans
- Owning day-to-day execution across social, email, creators and community activity
- Ensuring content ships consistently and on brand
- Managing creators, UGC and freelance partners effectively
- Using IRL events and moments to fuel digital momentum
- Running email as a relationship and community channel, not just a sales blast
- Tracking performance and using insight to improve what Mixtons does next
- Working closely with founders, sales and operations to keep marketing aligned with business goals
Community Matters
Here at Mixtons, community is not a content strategy. It's how we grow.
We want to see genuine evidence of community-building — something you've created, scaled or sustained, whether that's online, IRL, or both. If you've built a following, run events that people kept coming back to, or grown a group from nothing into something with its own culture, we want to hear about it.
What matters is that you understand:
- How people choose to show up repeatedly
- How shared identity and belonging are built
- How community activity supports brand familiarity and conversion
About You
This role isn't for someone who loves marketing. It's for someone who can't stop thinking about brands — why some earn loyalty and others get ignored, what makes a community actually stick, and how to build something people genuinely want to be part of.
We're looking for proof, not potential.
You should be able to point to:
- A brand, account or community you've grown to significant scale — we're talking tens of thousands of engaged followers, or a community with real, measurable momentum. Not impressions. Not reach. Growth you can defend in a conversation.
- A track record of turning creative ideas into consistent output that moved a metric — follower count, retention, attendance, conversion, whatever the goal was
- 3–4 years in marketing, brand or community roles — ideally with FMCG or drinks exposure
- Evidence that you understand why people form communities, not just how to post into one
- Confidence switching between planning, doing and analysing
- Comfort being out at events and in rooms with people, as well as working behind the scenes
You're not here because marketing is fun. You're here because you're obsessed with how brands earn a place in people's lives — and you've already started proving it.
How to Apply
Skip the cover letter that tells us you're passionate about drinks. Instead, show us:
- One example of something you've grown with numbers
- One piece of marketing work you're genuinely proud of, and why it worked
- Something you've built, run or owned outside of a job title
Short and specific beats long and vague every time.
Why Join Mixtons
- A genuinely pivotal role in a growing, ambitious brand
- Real autonomy and ownership from day one
- Equity participation, with the chance to grow alongside the business
- A fast-paced environment where creativity is encouraged, not boxed in
- Direct access to founders and the ability to shape how the brand grows
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