Job Description
Title: Deputy Store Manager - Flagship Regent Street
Reports To: Store Manager
Company Overview
Founded in Paris in 1948, Longchamp is a world-renowned luxury brand celebrated for its exceptional craftsmanship, fine leather goods, and modern Parisian design. From iconic handbags like the Le Pliage® to elegant accessories and ready-to-wear collections, Longchamp blends tradition with innovation. With boutiques in over 80 countries, the brand offers an elevated shopping experience grounded in French heritage and global appeal.
As a key member of the boutique leadership team, the Assistant Store Manager plays a vital role in supporting the Store Manager to lead business operations, deliver exceptional service, and drive team development. This position helps to maintain Longchamp’s standards of excellence across all areas of boutique performance.
Values & Culture
Longchamp embraces five core values:
- Elegance – Providing a refined and polished customer experience
- Authenticity – Acting with honesty and professionalism
- Creativity – Encouraging innovation and fresh thinking
- Quality – Striving for excellence in service and product
- Sustainability – Committing to thoughtful, responsible business practices
The Deputy Store Manager supports a culture of integrity, performance, and team collaboration, ensuring that every customer experience reflects Longchamp’s luxury heritage.
Job Purpose
To support the Store Manager in all aspects of boutique management—including sales performance, team leadership, operations, and client engagement—while acting as a role model of Longchamp’s values and standards. The Assistant Store Manager leads day-to-day floor operations and ensures smooth, efficient, and client-centred service.
Key Responsibilities
Team Leadership & Development
- Lead and motivate the sales team during daily operations
- Support recruitment, onboarding, and training of team members
- Conduct daily briefings, performance coaching, and mentorship
- Create a motivating environment focused on team growth and development
- Act as the Store Manager in their absence, ensuring leadership continuity
Client Experience & Clientelling
- Maintain the highest standard of personalized luxury service
- Encourage and monitor CRM engagement, including new client capture and VIP retention
- Resolve elevated client concerns with professionalism and brand alignment
- Coach staff on building long-term customer relationships through exceptional service
Sales & Commercial Objectives
- Support the achievement of daily, weekly, and monthly sales goals
- Monitor individual and team KPIs; drive improvement through action plans
- Identify commercial opportunities on the sales floor and in client behaviour
- Ensure full engagement in store campaigns and product launches
Operations & Compliance
- Oversee stock management, deliveries, and transfers
- Ensure store opening, closing, and cash-handling procedures are executed properly
- Uphold loss prevention protocols and ensure audit compliance
- Assist with workforce planning and administrative tasks as delegated
Visual Merchandising & Brand Representation
- Ensure consistent adherence to visual merchandising guidelines
- Collaborate with VM team to execute floor set changes and in-store animations
- Maintain a premium environment reflective of the brand’s aesthetic
- Support the integration of marketing and visual initiatives into the store experience
Skills & Qualifications
- 3–5 years of experience in luxury or premium retail
- At least 1–2 years in a supervisory or assistant management role
- Strong leadership and coaching skills
- Proficiency in sales reporting, CRM, and inventory systems
- Excellent communication and interpersonal abilities
- Fluent in English; other languages a plus
- Proficient in MS Office and retail POS platforms
Person Specification
- Professional and refined presence with a client-first mindset
- Solution-focused, adaptable, and calm under pressure
- Motivated by results and team success
- Leads by example with integrity and consistency
- Flexible and willing to work evenings, weekends, and holidays as needed
Key Performance Indicators (KPIs)
- Achievement of store and individual sales targets
- Client retention, CRM capture rates, and VIP contribution
- Mystery shopper results and client feedback scores
- Staff training completion and performance progression
- Inventory accuracy, stock loss, and shrink prevention
- Compliance with visual standards and store audits
- Floor efficiency and productivity (coverage, conversion, ATV, UPT)
Benefits
· Competitive salary
· Monthly and annual performance bonuses
· Enhanced pension contribution
· Generous holiday allowance after qualifying period
· Private health cover after qualifying period
· Enhanced Maternity, Paternity and adoption pay
· Staff discount
Longchamp is committed to fostering inclusive, diverse, and equitable work environments, recognising the value of a diverse workforce in driving innovation and performance. The company prioritises diversity in its hiring process, focusing on the inclusion of diverse perspectives and experiences. With a global presence, Longchamp promotes a culture that values authenticity and individuality, committing to equal employment opportunities for all employees. This approach aims to empower employees, enabling them to reach their full potential and encouraging their personal and professional growth.