Head of Digital Marketing Strategy & Planning

As we continue to transform our business to meet the evolving needs of our customers, we’re looking for results driven leaders who bring creativity, collaboration and a strong commercial mindset.
Join us as Head of Digital Marketing for Fashion, Home & Beauty, where you’ll shape and deliver the end to end digital marketing strategy across all channels. You’ll lead CRM, performance marketing, digital brand media, online planning and measurement to drive incremental growth, maximise ROI and scale operating profit. This is a senior leadership role with full commercial ownership, ensuring our investment is data driven, agile and aligned to trading priorities.

To stay close to customers, our support teams are in the office at least three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.

What’s in it for you

Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.

Here are some of the benefits we offer that make working for M&S just that little bit more special…

• After completing your probationary period, you’ll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
• Competitive holiday entitlement with the potential to buy extra holiday days!
• Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
• A generous Defined Contribution Pension Scheme and Life Assurance.
• A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
• Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
• Industry-leading parental, adoption, and neonatal policies, providing support and flexibility for your family.
• Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
• A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.

What you’ll do

Your key accountabilities will include:

• Setting and delivering the end‑to‑end digital marketing strategy for Fashion, Home & Beauty across all digital channels.
• Leading CRM, performance marketing, brand digital media, online planning and measurement to drive incremental revenue and maximise ROI.
• Owning a significant digital marketing budget and ensuring investment is commercially effective, data‑driven and responsive to trading priorities.
• Building and leading a high performing, multi disciplinary team and agency ecosystem focused on test and learn and continuous improvement.
• Partnering with Data & Technology to shape the digital marketing tech and data roadmap, enabling scalable, privacy‑safe growth.

Who you are

Your skills and experience will include:

• Proven leadership of large, multi disciplinary digital marketing teams and high‑value budgets in a complex retail environment.
• Deep expertise across CRM, performance media, brand media, analytics, measurement and digital planning.
• Strong commercial acumen with a track record of driving ROI, incrementality and profitable growth.
• Advanced understanding of digital media technologies, attribution, econometrics, audience strategy and optimisation.
• Exceptional stakeholder management skills, able to influence senior leaders across marketing, trading, finance and technology.

Everyone’s welcome

We are ambitious about the future of retail. We’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We’re transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted, and admired by our colleagues, customers, and suppliers. Join us and make change happen.

We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.

If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don’t hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.

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