Growth Marketing Manager (Annuity Ready)
Salary: From £45,000 depending on experience; Market‑Leading Bonus Scheme
Location: Penrith, Cumbria (Hybrid – approx. 2 days per month in office)
Benefits: 25 days holiday + public holidays, Pension Match up to 11%, Generous Bonus Scheme, 8× Death in Service, Income Protection, Free On‑site gym
We’re recruiting a Growth Marketing Manager to create and deliver integrated campaigns for our Annuity Ready brand, combining content, campaigns, partnerships and PR to drive measurable commercial growth.
This is a hands‑on role for someone who thrives on variety, balancing editorial excellence with strategic thinking and a strong growth mindset. You’ll play a key role in how our content is discovered, amplified and optimised across both traditional and emerging platforms, including AI‑driven environments.
The Role
This is a full‑stack marketing role covering content creation, campaign delivery, PR activity and performance optimisation. You’ll be responsible for delivering high‑quality marketing activity that strengthens brand presence, improves engagement and drives commercial outcomes, working closely with internal teams and external partners to ensure consistency, compliance and impact.
Key responsibilities
- Creating engaging, high‑quality campaigns that connect with target audiences
- Planning and managing content calendars to support integrated campaigns and storytelling
- Monitoring how content is discovered across evolving AI and digital platforms and adapting accordingly
- Collaborating with agencies, designers, videographers and compliance teams to deliver campaign‑ready content
- Editing and proofreading content to maintain a strong editorial voice and brand standards
- Building and managing relationships with influencers, media contacts and stakeholders
- Linking marketing activity to commercial outcomes and measuring performance impact
- Gathering and applying customer insights to improve ongoing activity
- Supporting thought leadership and editorial content to build brand authority
- Ensuring all content meets regulatory, compliance and best‑practice standards, including vulnerable customer considerations
About You
We are looking for an experienced marketing professional with strong editorial, campaign and content experience.
- Strong experience in content creation, editorial writing and storytelling across multiple formats
- Experience planning and managing content calendars in fast‑paced environments
- Background in PR, media relations or influencer engagement
- Understanding of SEO, social media and digital content distribution
- Confidence using data and insight to improve marketing performance
- Strong knowledge of brand communications and UK media landscape
- Awareness of compliance, GDPR and regulated marketing environments
- A degree in Marketing, Communications, Journalism or similar (desirable)
- CIPR/PRCA or similar certifications (desirable but not essential)
Team & Culture
You’ll join a collaborative, supportive team where clarity, accountability and quality are valued.
We are looking for someone who is:
- Strong communicators, written and verbal
- Proactive and self‑motivated
- Adaptable to changing priorities
- Highly organised with strong prioritisation skills
- Collaborative and supportive of others
- Accountable and commercially minded
Additional Information
- Full‑time, Monday–Friday (37.5 hours per week)
- Hybrid working with office attendance in Penrith approximately twice per month
- Expenses provided depending on location
#J-18808-Ljbffr