Brand Marketing Manager

Description

Footasylum is a leading UK-based retailer specialising in streetwear and sportswear, committed to delivering innovative and trend-setting products to our customers, with a strong focus on digital transformation and data-driven decision-making.

Role Overview

We are looking for a Brand Marketing Manager to join the well-established Marketing team at Footasylum. This brand new role offers the opportunity to oversee brand marketing across 50+ third‑party brands and 10 Footasylum own brands. You will manage a high-functioning and talented team of three, reporting directly into the Head of Marketing.

The role is vital internally and externally, being the face of Footasylum marketing with all brand partners and driving success and expansion of own brands across UK and International markets. You will oversee strategy, 7‑figure budgets and team management while also managing your own brands and campaigns in partnership with brands such as Nike, adidas, New Balance and more.

Key Responsibilities

• You will manage campaign across key 3PBs including brief, strategic direction, rollout, budget management and brand relationship.
• You will oversee and develop current own brands (x10) alongside two marketing executives, including wholesale and any new brands we bring to market.
• You will control and monitor budgets across all brand activity.
• You will work closely with the Head of Marketing, buying, merchandising, brand and wholesale partners to understand campaign and brand KPIs.
• You will lead a team of 3 to drive further success within the team.
• You will manage calendar scheduling.
• You will deputise for the Head of Marketing when required.

Qualifications

• High level of organisation, communication and creative flair.
• Self‑motivated with the ability to problem‑solve.
• Passionate about consumers and trends.
• 5+ years’ experience in marketing/brand.
• 3+ years’ experience managing a team.

About You

We are looking for someone who embodies the Footasylum values – Community, Collaborate and Challenge. You will be an expert in UK culture and a brand fanatic. You will be confident, have strong stakeholder management skills, be passionate, and have the drive to learn every day. You will be organised and able to manage multiple projects at once. You will have knowledge of the current Footasylum consumer with trends, cultural moments, and social media.

Benefits

We value you and your development. Our people across the business have taken on new opportunities, whether that is stepping into a new role, moving into a different department, or building new skills through the support and training we offer. We aim to create a fun, supportive environment where your success matters just as much as ours, and where you have the tools, encouragement, and opportunities to achieve your goals.

Diversity

We recognise and value the importance of diversity to help ensure we have diverse perspectives when building services for customers and the wider business. Diversity also supports building happy, energized teams full of people who want to learn and be inspired by each other's different backgrounds and experiences.

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