As a Senior Digital Marketing Executive, you will partner with divisional Marketing Leads to understand business objectives and audiences, turning these into paid digital plans across always on and ad hoc campaigns. You will lead the briefing of internal execution teams and agencies, and take ownership of performance analysis, sharing clear insights and data‑led optimisation recommendations with stakeholders.
Responsibilities
- Act as the primary digital marketing contact for assigned business areas.
- Translate business objectives into paid digital strategies across search, paid social and relevant channels.
- Lead briefing into internal teams and agencies, ensuring campaigns are delivered to brief and on time.
- Take accountability for paid media performance, budgets and optimisation opportunities.
- Analyse and clearly communicate results, insights and recommendations to stakeholders.
- Maintain consistency in tone, style and branding across all digital channels to maintain cohesive and recognisable brand presence.
Qualifications
- Strong understanding of paid digital media, including Google Search and paid social platforms (e.g., Meta).
- Experience turning business objectives into digital media plans and measurable KPIs.
- Proven ability to analyse campaign performance and extract meaningful insights.
- Excellent communication skills, with confidence in presenting.
- Strong organisational skills with the ability to manage multiple campaigns and priorities simultaneously.
- Confidence acting as a digital expert with stakeholders, a proactive approach, and a genuine interest in driving continuous improvement through digital marketing innovation.
Benefits
- Health: Virtual GP, Digital Health, Private Medical Scheme and mental health support among other benefits.
- Lifestyle: A healthy work‑life balance supported by flexible working and a wide variety of health, wellbeing and social programmes.
- Our Offer: Read more about our benefits and culture in our offer overview.
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