About Us:
LEPAS
Lepas is the latest brand to be launched by Chery Group UK, following the unprecedented success of OMODA, JAECOO and Chery.
Lepas is built around a clear mission: to define elegance in the new energy era, combining sophisticated design, advanced technology, and uncompromising safety to deliver a refined and confident driving experience for UK customers.
Chery Group has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.
Position Overview
As part of the exciting growth of LEPAS in the UK, we are seeking a Dealer Training Specialist who supports and enhances sales performance across our dealer network. This field-based role is crucial in ensuring that our sales teams are well-equipped to deliver an exceptional customer experience, maintain high CSI scores, and exceed performance expectations.
You will work closely with the Regional Sales Managers to deliver high-impact training and identify evolving training needs across the network.
Key Responsibilities:
- Support with the design and delivery of a comprehensive new starter training suite; conduct on-site induction training for existing and newly appointed dealerships
- Deliver both face-to-face and virtual classroom training as part of the sales accreditation pathway
- Provide engaging and informative training during new product launch events
- Support the creation of engaging and effective training content in collaboration with the Retailer Training Manager, including eLearning modules and classroom materials
- Provide intensive on-site training on the sales process, customer experience, and mystery shop performance to focus sites across the UK
- Deliver bespoke, ad-hoc training – both in person and online – to support evolving business objectives (e.g., app enrolment or process rollouts)
- Work closely with the Retailer Training Manager and Regional Sales Managers to identify underperforming or new focus retailers and develop tailored training interventions
- Participate in special projects and training initiatives as required by the business
Requirements:
- Proven experience in sales training within the automotive industry (OEM or retail side)
- Strong understanding of automotive retail operations, including sales processes and customer satisfaction metrics
- Excellent communication and presentation skills, with the ability to engage with a variety of learning styles
- Ability to travel extensively across the UK (field-based role, approx. 3-4 days per week on the road)
- Comfortable working independently and collaboratively as part of a wider training and field team
- Confident using digital learning platforms and content creation tools (e.g., LMS, Articulate, MS Office)
- A full UK driving license is essential