Growth Marketing Manager

About One Good Thing (OGT)

At One Good Thing, we are shaking up the food industry with the world’s first wrapper-free energy bars. Our disruptive, proprietary beeswax-based coating provides the benefits of plastic packaging without the waste. We are a bold, ambitious and fast-growing startup looking for a passionate, high-energy individual to help us build a household name in nutrition.

Executive Summary

As Growth Marketing Manager, you will play a pivotal role in our growth. You are responsible for designing, executing and optimising a high-performance marketing engine that scales our UK DTC presence. You will combine an obsessive data-driven mindset with a creative heart. You will own new customer acquisition from awareness to conversion, and work closely with the team to maximise LTV:CAC ratios. You will work alongside the team to ensure organic advocacy and brand storytelling support growth.

Key Objectives

1. Scalable Acquisition: Drive high-quality traffic and new customer acquisition across paid social, paid search, affiliates and emerging channels while maintaining efficient CAC/ROAS targets.
2. Scale Amazon Marketplace: Own and optimise the Amazon ecosystem, ensuring our brand store and advertising are top-tier and sales-efficient.
3. Conversion Rate Optimisation: Maintain and merchandise our ecommerce platform to ensure a frictionless user journey from acquisition through to conversion.
4. Data-Led Creativity: Bridge the gap between analytics and creative output, using performance data to brief the content team on high-converting assets.
5. Full-Funnel Synergy: Collaborate across the marketing team to understand and optimise the entire user lifecycle, ensuring our ‘Outdoor DNA’ resonates at every touchpoint.  
6. AI-Driven Efficiency: Integrate generative and analytical AI tools into the marketing workflow to drive experimentation, content creation at scale, drive personalisation and enhance predictive modeling for customer acquisition.
7. Future Readiness: Build systems and workflows that support scaling across new markets and new channels.

Roles & Responsibilities

Performance Marketing & Paid Media

• Paid Social & Search: Lead the strategy and daily management of Meta, TikTok, Google and other paid media opportunities, focusing on constant testing and scaling.
• UGC & Content Management: Collaborate with the Community & Events Manager to transform organic athlete and creator content into high-performing paid media assets.
• Amazon Advertising: Full ownership of Amazon PPC, DSP and organic ranking strategies to maximise our presence on the marketplace.
• Channel Diversification: Proactively test and scale new marketing channels, including affiliates, podcasts and future out-of-home (OOH) digital integrations.
• Budget Management: Rigorously manage and allocate monthly performance budgets to maximise ROI and subscriber growth.
• Authenticity Policing: Ensure all advertising remains compliant with ASA regulations while maintaining an authentic aesthetic that resonates with our audience.

Ecommerce & Merchandising

• Storefront Management: Responsible for the daily maintenance and visual merchandising of the OGT website and Amazon Brand Store.
• Landing Page Optimisation: Build and A/B test high-performance landing pages to improve conversion rates for specific campaigns.
• User Journey Mapping: Analyse heatmaps and user flow data to identify and remove friction points in the purchasing process.

Data, Analytics & Reporting

• Performance Tracking: Utilise GA4, Triple Whale and other similar attribution tools to provide daily, weekly and monthly reporting on key growth metrics.
• LTV & Retention Analysis: Work with the broader team to understand customer lifetime value and how acquisition sources impact long-term retention.
• Creative Feedback Loop: Provide actionable data insights to the content and community teams to refine brand messaging based on what actually converts.

Brand & Strategy

• Guardianship: Rigorously vet all opportunities against our criteria to protect brand equity.
• Market intelligence: Stay ahead of trends in marketing, ecommerce, outdoor, nutrition and the DTC space to identify ‘first-mover’ opportunities.

Candidate Requirements

• Industry Experience: 4+ years in Performance Marketing, Growth or Digital Marketing within a high-growth DTC or subscription-based environment.
• Data Obsession: A proven ability to translate complex data sets into clear, actionable growth strategies.
• Technical Proficiency: Hands-on experience with Meta Ads Manager, Google Ads, Amazon Seller Central and Shopify.
• AI Literacy: Proficiency using AI tools to augment creativity, conduct data analysis and automate repetitive tasks.
• Creative: You don't just look at the numbers; you understand why creative assets perform and can iterate and build upon that success.
• Consumer Psychology: You understand the psychological barriers to entry for sustainable products and know how to write hooks that overcome them.
• Communication: Strong communicator with the ability to distill technical marketing performance into clear updates for the CMO and wider leadership team.
• Ambitious: You’re excited by our unique wrapper-free product and see its original challenges as an innovation playground.
• Inquisitive: You don’t accept the status quo; you ask ‘why?’ and take the initiative to solve problems before being asked.
• Team Player: We are a small team with big objectives. Working together, communicating clearly and helping each other will help us succeed.
• High Standards & Pride: Whether crafting new advertising hooks or creating new webpages, you care about excellence and efficiency.
• Reliable & Optimistic: You’re a ‘glass-half-full’ teammate who balances a positive attitude with the honesty needed to maintain high performance.
• Growth Mindset: You have a strong ambition to grow as the business scales and you want to partake in creating a household name in nutrition.
• Outdoor DNA: A genuine affinity for the outdoor, fitness or wellness space.

Desirable (Non-Essential)

• Omnichannel Experience: Experience managing Performance Marketing, Growth or Digital Marketing for an omnichannel retailer.
• Attribution Modeling: Advanced knowledge of marketing attribution.
• Basic Technical Skills: Familiarity with HTML/CSS or web design principles for minor storefront tweaks.
• International: Experience managing marketing spend across multiple territories beyond the UK.

Culture & the OGT ‘Way’

• One Team: We have a ‘muck-in’ culture. We win and lose as one team.
• Drive & Delivery: We aren't a standard 9-to-5. We value speed and delivery, looking for people who stay until the job is done and proactively seek the next challenge.
• In-Person Collaboration: We are an ‘in-person’ team because we believe camaraderie and quick problem-solving happen best together in an office environment.
• Growth & Acceleration: This is for those who want to move fast. We want people willing to work hard to achieve shared success and grow their careers.

What OGT Offers.

• Annual salary £50,000 to £60,000 depending on experience
• 25 days holiday plus bank holidays
• Pension contributions
• Private healthcare
• Free OGT subscription
• Share options (EMI scheme)
• …. and more to come!