Senior Research & Insight Account Executive - Sport and Culture

Senior Research & Insight Account Executive

Location: London (Hybrid – 3 days per week in the office)

Salary: £35,000

We’re looking for a Senior Research & Insight Account Executive to join a leading sports and culture-focused agency.

This is a fantastic opportunity for someone with a strong grounding in quantitative research, exposure to qualitative methodologies, and a genuine passion for sport, culture and consumer behaviour.

You’ll play a pivotal role in helping major brands understand the impact of their sponsorship portfolios, turning audience, cultural and performance data into clear, compelling stories and actionable recommendations.

The role offers a broad remit, spanning hands-on research and analysis, client reporting, and a significant contribution to new business pitches.

What You’ll Be Doing

• Designing and delivering quantitative research projects, with some involvement in qualitative work such as interviews and focus groups.
• Analysing data from a variety of sources including surveys, social listening, audience tools and market research.
• Turning complex data into clear narratives and commercially relevant recommendations.
• Evaluating the effectiveness of sponsorships, partnerships and campaigns.
• Building audience and cultural insight packs to inform strategy and creative development.
• Supporting live campaigns with reporting and optimisation recommendations.
• Playing a key role in creating insight-led new business pitches.
• Presenting findings confidently to both internal teams and clients.

About You

You’re naturally curious, analytical and commercially minded. You enjoy digging into data, spotting meaningful patterns and translating your findings into stories that inspire action.

You’ll ideally come from a research agency, insight consultancy, or agency-side insight/analytics team.

Experience & Skills Required

• 2–5 years’ experience in a research, insight role.
• Strong quantitative research experience, including survey design and analysis.
• Exposure to qualitative research methods and synthesis.
• Excellent analytical skills and confidence interpreting data.
• Proven ability to turn data into compelling stories and recommendations.
• Strong PowerPoint and Excel skills.
• Confident presenter with excellent communication skills.
• Ability to manage multiple projects and deadlines.
• Genuine interest in sport, sponsorship, culture and consumer trends.

Desirable Experience

• Sponsorship measurement and evaluation.
• Social listening tools such as Talkwalker or Meltwater.
• Audience profiling tools such as YouGov or GWI.
• Experience contributing to pitch work and new business proposals.

Why This Role?

This is an exciting opportunity to join a highly respected agency at the intersection of sport, culture and insight.

You’ll work with leading brands, influence strategic decisions, and play an important role in both client work and new business growth.

If you’re passionate about research, storytelling and the power of sport and culture, this could be an excellent next step.

Get in touch today!