Head of Digital Marketing

Job Description: Head of Marketing. Based Glasgow / hybrid (remote working cannot be considered)

The Role

We have a brilliant opportunity within an award winning, growing full service digital agency who are looking for a forward-thinking Head of Marketing to lead their digital growth and brand presence. You will be a strategic powerhouse, comfortable navigating the intersection of traditional performance marketing and the rapidly evolving AI landscape. You’ll be responsible for scaling our reach, managing a talented team, and ensuring every pound spent translates into measurable success.

Key Responsibilities

• Strategic Leadership: Own and execute the comprehensive marketing roadmap, managing substantial budgets and ensuring alignment with business KPIs.
• Omnichannel Growth: Oversee SEO, Paid Media (Search, Social, Display), and Affiliate programmes to drive high-quality traffic and conversions.
• Future-Proofing: Lead the GEO (Generative Engine Optimisation) and AI integration strategies to ensure we stay ahead of shifts in search behaviour and operational efficiency.
• Performance Analysis: Build and maintain monthly performance reports using Google Data Studio (Looker Studio), providing actionable insights.
• Conversion Excellence: Work closely with product/web teams on Conversion Rate Optimisation (CRO) to streamline the user journey and increase onsite value.
• Stakeholder Management: Confidently pitch new strategies, budget increases, or creative concepts to internal stakeholders and external partners.
• Team Mentorship: Manage, inspire, and develop an in-house team (and/or agency partners), fostering a culture of continuous learning.
• Metasearch (Bonus): Manage or oversee Metasearch channels to capture high-intent traffic.

Requirements

• Experience: Proven track record in a senior marketing role, ideally within a fast-paced environment. Experience in Hospitality Marketing or Retail is a major plus, as is agency side experience
• Technical Literacy: Deep understanding of SEO and Paid Media mechanics. You don't need to be a coder, but you must understand how AI is changing the digital ecosystem.
• Analytical Mindset: Expert-level ability to interpret data, manage complex budgets, and translate "marketing-speak" into business results.
• Trend Hunter: A natural curiosity for emerging tech and digital trends; you’re the person who knows what’s coming next before it hits the mainstream.
• Communication: Exceptional pitching and reporting skills, with the ability to influence at all levels and be an inspirational leader

You will be based in the Glasgow city centre office / hybrid. Generally this will be Monday - Wednesday, WFH but obviously at a senior level you may have to attend client meetings etc outwith those days. This is a full time, permanent contract. Our client are unable consider remote working.Therefore it is essential that you are based in the Greater Glasgow area.

Salary is purely dependent on skills & experience with a range of £50,000 - £65,000 + benefits

FURTHER IMPORTANT INFORMATION:

Gilchrist Recruitment Partnership are a specialist recruitment agency and recruiting partner within the Marketing, Digital communications/PR, Creative & Design and Advertising industry for Scotland, both agency and client side.

When submitting your application, please outline your current salary, salary expectations and notice period. It is also essential that you are already legally permitted to work in the UK with the associated paperwork if you are not a UK citizen.

If you are not currently living in Scotland, please explain/outline your plans and timelines for relocation to Scotland. We are a Scottish based recruiter who generally do not represent “remote” opportunities - thus you will be either living in Scotland or have solid plans to relocate.

We cannot guarantee a response to each individual application, made necessary by the level of response we receive. We will contact only those candidates we wish to shortlist. Apologies in advance for any inconvenience this may cause.

We aim to be an equal opportunities employer and are committed to ensuring that no applicant receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or race.

Unless clearly stated otherwise, the advertised position is a permanent contract.