At Board, we power financial and operational planning solutions for the world’s best brands. Thousands of enterprises use our technology to optimize resources, drive growth, and ensure profitability. With advanced analytics and forecasting, plus AI‑driven insights, customers transform complex, real‑time data into actionable intelligence.
What’s been key to our success? Our people‑we value everyone’s unique perspective and energy they bring to the organization. We collaborate openly across teams and borders. We embrace a growth mindset to get results. And we celebrate shared success as goals and milestones are achieved.
Ready to join a team where innovation meets collaboration? If you're driven by bold ideas and a customer‑centric mentality, your next adventure starts here!
SEO, AI Search Optimization (GEO) & Web Optimization Specialist
Reporting to the Head of Web Marketing, you will play a key role in driving Board’s organic growth, AI‑search discoverability, and website conversion performance.
This is a hands‑on, execution‑focused role for a highly analytical digital marketer with strong SEO expertise and a passion for modern search experiences. You will help improve how prospects discover, engage with, and convert through Board’s digital ecosystem‑across both traditional search engines and emerging AI‑powered discovery platforms such as ChatGPT, Gemini, and Perplexity.
You’ll work closely with Web Marketing, Demand Generation, Product Marketing, and development teams to continuously optimise website content, search visibility, user experience, and conversion performance.
This role is ideal for someone who thrives in a fast‑paced B2B SaaS environment and is comfortable operating autonomously while balancing strategic thinking with day‑to‑day execution.
Key Responsibilities
SEO & AI Search Optimization (GEO)
- Own day‑to‑day SEO and AI‑search optimisation initiatives across Board.com and relevant microsites
- Continuously improve Board’s visibility across traditional search engines and AI‑powered discovery platforms
- Execute on‑page optimisation best practices including metadata, internal linking, content hierarchy, structured formatting, and schema markup where appropriate
- Conduct keyword research, competitor analysis, search intent mapping, and AI prompt analysis to identify growth opportunities
- Identify and close content gaps across different buyer personas, industries, and stages of the buying journey
- Monitor keyword rankings, AI citations, brand mentions, and search visibility trends, translating insights into actionable optimisation plans
- Partner with development and web teams to prioritise and implement technical SEO improvements
Content Creation & Optimisation
- Independently write, edit, and publish SEO‑ and AI‑optimised content including landing pages, FAQs, guides, solution pages, and long‑form resources
- Optimise existing website content to improve rankings, engagement, discoverability, and conversion performance
- Balance human‑centric storytelling with structured, AI‑friendly content approaches
- Collaborate closely with Product Marketing and wider stakeholders to maintain messaging consistency while preserving SEO best practices, ensuring content aligns with both user intent and business objectives
Conversion Rate Optimisation (CRO)
- Analyse website behaviour data using GA4, heatmaps, session recordings, and other analytics tools to identify friction points and optimisation opportunities
- Support and execute A/B testing initiatives across landing pages and key conversion journeys
- Recommend and implement improvements to page structure, CTAs, navigation, content flow, and engagement elements
- Partner with Demand Generation teams to optimise landing pages supporting paid media, ABM, and campaign initiatives
- Contribute to improving the overall website user experience and conversion efficiency
Analytics & Performance Reporting
- Monitor and report on key organic and website performance metrics, including organic traffic growth, keyword rankings, AI‑search visibility and citations, engagement metrics, conversion performance
- Translate complex data into clear insights and recommendations for marketing stakeholders and leadership teams
- Contribute to monthly reporting and executive visibility of search and web performance
- Stay informed on evolving SEO, AI‑search, and digital experience trends, proactively identifying opportunities for innovation
Skills & Experience
Required
- Proven experience in SEO, organic growth, or search‑focused digital marketing, ideally within a B2B SaaS environment
- Strong understanding of modern SEO best practices, search intent optimisation, and evolving AI‑search trends
- Experience creating and optimising content that drives measurable improvements in organic visibility and engagement
- Familiarity with AI‑search optimisation concepts including structured content, entity optimisation, and conversational search behaviour
- Hands‑on experience with tools such as GA4, Google Search Console, SEMrush, Conductor, or similar SEO platforms, heatmapping and experimentation tools
- Confident working within CMS platforms such as WordPress
- Experience analysing performance data and translating insights into actionable recommendations
- Experience supporting or executing A/B testing and conversion optimisation initiatives
- Strong attention to detail, organisational skills, and structured thinking
- Comfortable operating independently and managing multiple priorities in a fast‑paced environment
Nice to Have
- Familiarity with schema markup and structured data implementation
- Understanding of technical SEO fundamentals and Core Web Vitals
- Exposure to AI‑search monitoring or prompt‑tracking tools
- Experience collaborating with developers and web teams on SEO implementations
Our Commitment to Diversity and Inclusion
Join a company that believes in the added value of diversity, inclusion, and belonging. We foster a working environment in which all people are respected and valued, for all aspects which make them unique. We hire you for who you are, and we want you to bring your true self to work every day!
Board International is an equal opportunity employer and is committed to a diverse and inclusive workforce.
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For further question, please refer to our Privacy Policy at https://www.board.com/en/privacy-policy
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